Communication in the technical and professional realm involves giving shape to knowledge. As communicators and engineers, we synthesize information from many sources to create new practical knowledge. Engineers and subject matter experts give shape to knowledge, while professional communicators give new form to knowledge gained from such experts. We also creatively mine databases for inapparent knowledge. We respond to feedback from users, too, by reshaping existing knowledge. In these ways and more, we play a crucial role by transforming shapeless data into useful knowledge.